2025中國第28屆上海奶酪、芝士、煉乳、奶油展覽會（上海新國際博覽中心）

The exhibition dairy track covers the entire industry chain, integrating dairy production enterprises, raw material production enterprises, processing equipment enterprises, investment institutions, national consulates and offices, distribution agents, channel partners, trading companies, retailers, industry chambers of commerce associations, media and service institutions, and other upstream and downstream resources. The exhibition showcases animal dairy products such as milk, goat milk, camel milk, processed products such as cheese, cheese, condensed milk, cream, as well as rich categories such as milk powder, milk flakes, milk sugar, milk wine, milk tea, etc. Representative enterprises such as Mengniu, Weiyi, Nanqiao, COFCO, Yili, and Shengmu have settled in one after another, and have received enthusiastic responses from manufacturers from multiple countries and regions including France, Germany, New Zealand, Australia, Thailand, and Japan.

展會乳品賽道全覆蓋，整合了乳業生產企業、原輔料生產企業、加工設備企業、投資機構、國家領館及辦事處、經銷代理商、渠道商、貿易公司、零售商、行業商會協會、媒體及服務機構等產業鏈上下游資源，展示涵蓋了牛奶、羊奶、駱駝奶等動物乳品，奶酪、芝士、煉乳、奶油、等加工制成產品，乳粉、奶片、奶糖、奶酒、奶茶等豐富品類。蒙牛、維益、南僑、中糧、伊利、圣牧等代表型企業紛紛入駐，同時獲得了來自法國、德國、新西蘭、澳大利亞、泰國、日本等多個國家及地區的廠商熱烈響應。

隨著消費升級和國民健康意識的提升，乳制品高端化、健康化、可持續發展趨勢顯著。

FHC的老朋友維益，深耕餐飲、茶飲及烘焙市場，推出噴射稀奶油、雪頂淡奶油、預打發云頂奶霜、愛護咖啡飲品濃縮奶油等核心產品。針對乳糖不耐人群，還推出了維益植造燕麥乳、維益植造燕麥植物蛋白奶油，引入0乳糖，0膽固醇，0氫化成分的健康標簽，以其強大的產品創新和研發能力滿足市場的需求。此外，更多品牌的高品質乳品，如水牛奶、羊奶及羊奶粉、植物奶、輕乳制品等也將亮相展會。

個性化、多元化成新增長點

《2023中國奶商指數報告》顯示，消費者對高品質產品的個性化、多元化需求大幅提升，乳制品行業進入細分階段。例如，國民對腸道健康和營養吸收的認知逐漸提升，催生出羊奶、駱駝奶及其制品；老年人在消費乳制品時對蛋白質和鈣等營養成分的關注；運動人群對乳制品脂肪含量、蛋白質、含糖量等指標的關注等。

《報告》還指出，盡管人們日益重視乳制品的營養價值，但液態奶仍是復購率較高的消費形式，消費類型較為單一，不少業內人士鼓勵消費者從“飲奶”向“吃奶”轉變，推動國內干酪產業發展。FHC2023現場，蒙牛、君樂寶以及美國、意大利的廠商都曾展出其不同品種的乳制品。

展會現場，來自麥當勞、瑞幸、星巴克、蜜雪冰城、幸福西餅、山姆、胖東來、京東七鮮、永旺、迪士尼、北京環球影城等渠道的觀眾絡繹不絕，覆蓋餐飲，咖啡茶飲，烘焙，大型綜合性商超及便利店，學校、醫院，冰淇淋加工及采購人員等，現場開展高效的商貿洽談，互通資源優勢，共創合作。

除了線下渠道為主的銷售模式，在冷鏈技術、物流、電商平臺的加持下，低溫乳制品的地域優勢擴大，光明、三元、君樂寶等地域品牌也不再囿于配送半徑限制，積極布局線上新零售，開拓新的市場增量。

FHC敏銳洞察市場趨勢，在即時零售、折扣零售、電商平臺及服務等領域重點挖掘，擬邀京東超市、美團小象超市、好特賣、盒馬、美宜佳等企業高管，深度參與行業峰會論壇，鏈接產業上下游，助力品牌成長。

本屆展會的“國際范”十足！來自包括澳大利亞、美國、烏拉圭、南非、英國、意大利、奧地利、德國、土耳其、西班牙、荷蘭、瑞士、塞浦路斯、捷克、日本、韓國、越南、新加坡、馬來西亞、泰國、俄羅斯、歐洲聯盟等來自50+國家及地區的展團、展商競相斗艷：阿爾卑斯山下的純凈泉水、潘帕斯草原的肥美牛肉、巴伐利亞州的醇香啤酒、亞平寧半島的甜香花蜜、那不勒斯的醇正意式濃縮咖啡、北美威斯康辛州聞名全球的花旗參和乳制品、澳洲塔斯馬里亞的甜美櫻桃……五湖四海的的各色美食匯聚在此，不僅帶來一場環球美食獵奇打卡的City Walk，也為快速迭代中的國內食飲產業提供源源不斷的新創意、新思維。

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本屆展會規模再創新高，展出內容也迎來了全新升級，涉及肉類及水產品、休閑食品及飲料、乳制品、甜食及巧克力、餐飲供應鏈及食材、調味品及糧油、咖啡茶飲、烘焙輕餐、食品加工及包裝、預制菜及中央廚房、罐藏食品及原輔材料、機械設備、火鍋食材及用品12大板塊的3,000+優質展商，展品覆蓋從原材料、餐飲設備、食品生產、包裝、服務等全產業鏈條上的各個模塊，年度食飲創新成果和市場趨勢都在這里得到立體化的展示。

N1G01 佳果源 

N1P05 荷美爾 

N2G01 蒙牛 

N2G10 億滋 

N2P03 南僑 

N4P10 意文 

With the continuous improvement of living standards, consumers' demand for food is becoming increasingly diversified, especially in the field of imported food. The popularity of leisure snacks such as bread, cookies, and pastries is constantly rising. In order to meet this trend, Shanghai Bohua International Exhibition Co., Ltd. will hold the "2025 China · Shanghai Imported Bread, Imported Biscuits, Imported Pastries, and Leisure Snacks Exhibition" in Shanghai, China in 2025. As an exhibition service company, Shanghai Bohua is committed to providing high-quality services and experiences for exhibitors and visitors.

Background and significance of the exhibition

In recent years, the market size of imported food has continued to expand, especially in first tier cities, where consumers' demand for imported leisure snacks is on the rise. According to statistics, China's imported food market has approached a scale of nearly 100 billion yuan, with bread, biscuits, and pastries as important categories growing rapidly. The exhibition in 2025 is held in response to this market trend, aiming to create a platform for showcasing imported food and providing opportunities for communication and cooperation between upstream and downstream of the industry chain.

Exhibition Highlights

Rich and diverse exhibition products: This exhibition will gather bread, cookies, pastries, and snack brands from all over the world, covering various stages from traditional handicrafts to modern production, showcasing the diversity of global food culture.

Supporting services: During the exhibition, multiple high-end forums and industry exchange meetings will be held, inviting participants to share market trends, consumer habits, and innovative technologies, helping exhibitors expand their market horizons.

Exhibition Planning and Investment Promotion Services: As a company specializing in exhibition planning, Shanghai Bohua International will provide exhibitors with excellent display effects through market analysis and investment promotion strategies.

Event arrangement and exhibition information

The exhibition will be held at the Shanghai International Expo Center and is expected to last for three days. The exhibition area will reach tens of thousands of square meters, and participating companies and brands will cover the entire imported bread and snack industry. The exhibition is scheduled from September 15th to September 17th, 2025, and will be open to visitors and retailers during the exhibition period, providing opportunities to acquire new products and establish cooperative relationships.

Promote industrial chain cooperation

This exhibition is not only a platform for product display, but also an opportunity to promote deep cooperation between upstream and downstream enterprises in the industrial chain. From manufacturers to wholesalers, and then to retailers, the exhibition provides a good communication environment and cooperation platform for participants from various industries. Companies participating in the exhibition can effectively expand their market by showcasing new products and engaging in deep interaction with industry peers. For consumers, they will experience more diverse and high-quality imported food here, meeting the growing demand for personalization.

Shanghai: Charm of the Capital of Cuisine

As the venue for the exhibition, Shanghai is not only an important economic center in the world, but also a culinary capital. The rich cultural heritage and diverse food choices make this an important market for imported food consumption. The fusion of local specialty snacks and international cuisine in Shanghai has unlimited market potential for imported leisure snacks. During the exhibition, participants can fully enjoy authentic food experiences in the charming city of Shanghai.

Industry Development Trends

Entering 2025, the global food industry will usher in a new transformation. With the popularization of the concept of healthy living, consumers' understanding of snacks is gradually shifting from "fast food" to "healthy nutrition". The market for imported bread, cookies, and pastries will place greater emphasis on product quality and nutritional content. It is expected that food products with labels such as "healthy low sugar", "additive free", and "organic certified" will be more favored, promoting the sustainable development of the industry.

How to participate in exhibitions

For food companies that want to expand their influence, participating in this exhibition is undoubtedly an opportunity. It is recommended that interested companies book their booths as early as possible, expand their brand influence, and acquire potential customers and partners through the exhibition platform. In the early stage of the exhibition, Shanghai Bohua International Exhibition Co., Ltd. will promote and advertise through various channels to ensure the exposure and participation of the exhibition.

Summary and Prospect

The 2025 China Shanghai Imported Bread, Imported Biscuits, Imported Pastries, and Leisure Snacks Exhibition will provide participants with an international perspective and personalized services, offering a platform to showcase products and exchange experiences. In this rapidly developing market, seizing opportunities also brings consumers more choices. Shanghai Bohua International Exhibition Co., Ltd. hopes to further promote the development of the imported leisure snack industry and create a new future for the entire industry through this grand event.

Welcome people from all walks of life to participate and explore the infinite possibilities of imported bread, cookies, pastries, and snacks with us.

隨著生活水平的不斷提高，消費者對食品的需求日益多元化，特別是在進口食品方面，面包、餅干和糕點等休閑零食的受歡迎程度不斷攀升。為了滿足這一趨勢，上海博華國際展覽有限公司將于2025年在中國上海隆重舉辦“2025中國·上海進口面包、進口餅干、進口糕點、休閑零食展覽會”。作為的展覽服務公司，上海博華致力于為參展商和觀眾提供優質的服務與體驗。

近年來，進口食品的市場規模持續擴大，尤其是在一線城市，消費者對于進口休閑零食的需求呈上升趨勢。據統計，中國進口食品市場已接近千億規模，面包、餅干和糕點作為其中的重要品類，增長迅猛。2025年的展覽會正是針對這一市場動態而舉辦，旨在打造一個集中展示進口食品的平臺，為產業鏈的上下游提供溝通與合作的機會。

展覽會將在上海國際博覽中心舉行，預計為期三天，展館面積將達到上萬平方米，參展企業及品牌將覆蓋整個進口面包和休閑零食行業。展會時間定于2025年9月15日至9月17日，展期間將開放給觀眾及零售商，提供獲取新產品和建立合作關系的良機。

這次展覽會不僅是一個產品展示的平臺，更是一個促進產業鏈上下游企業進行深度合作的機會。從生產商到批發商，再到零售商，展會為各類行業參與者提供了良好的交流環境與合作平臺。參加展會的企業可以通過展示新產品，與業內同行進行深度互動，有效拓展市場。對于消費者而言，他們將在這里體驗到更多元、更高品質的進口食品，滿足日益增長的個性化需求。

作為展會的舉辦地，上海不僅是全球重要的經濟中心，也是一座美食之都。豐富的文化底蘊和多樣化的美食選擇，使得這里成為進口食品消費的重要市場。上海本地特色小吃與國際美食的交融，使得進口休閑零食的市場潛力無限。展會期間，參與者可以在上海這個魅力都市中，盡情享受地道的美食體驗。

進入2025年，全球食品行業將迎來一場新的變革。隨著健康生活理念的普及，消費者對零食的認知逐漸從“快餐”向“健康營養”轉變。進口面包、餅干和糕點的市場將更加注重產品的品質與營養成分。預計類似“健康低糖”、“無添加”、“有機認證”等標簽的食品將更加受到青睞，推動行業的可持續發展。

對于想要擴大影響力的食品企業而言，參與此次展會無疑是一個的契機。建議有意向的企業盡早預定展位，通過展會平臺擴影響力、獲取潛在客戶與合作伙伴。在展會前期，上海博華國際展覽有限公司將通過多種渠道進行宣傳推廣，確保展會的曝光度與參與度。

2025中國·上海進口面包、進口餅干、進口糕點、休閑零食展覽會將以其國際化的視野與化的服務，為參與者提供一個展示產品、交流經驗的平臺。在這個快速發展的市場中，抓住機遇的，也為消費者帶來更多選擇。上海博華國際展覽有限公司希冀通過這場盛會，進一步推動進口休閑零食行業的發展，為整個行業開創新的未來。

歡迎各界人士前來參與，與我們一同探索進口面包、餅干、糕點與休閑零食的無限可能。

FHC環球食品展2025---甄選美食.品味全球

第二十八屆上海國際食品飲料展覽會

■舉辦日期：2025年11月12-14日

■舉辦地點：上海新國際博覽中心（全館）

■展出面積：20萬平方米

■展館地址：中國上海市浦東新區龍陽路2345號

■主辦單位：上海博華國際展覽有限公司

■舉辦周期：每年一屆

●休閑食品展區

進口食品、營養健康食品、兒童食品、巧克力、冰激凌、糖果、餅干、蜂蜜、板栗、甘栗仁、糕點、蜜餞、果脯、甜食、膨化食品、堅果、乳制品、烘焙類、面包糕點、罐裝食品、冷藏食品、調味品及果醬、風干食品、冷凍食品、水果、蔬菜、美味食品、綠色及保健食品、橄欖油、意大利面制品等；

●高端飲品及乳制品

乳制品、功能性飲品、碳酸飲料、茶葉及茶飲品、涼茶、植物蛋白飲料、礦泉水、果汁、軟飲料、糖漿；

●烘焙甜點及咖啡

冰淇淋、冷凍冷藏食品、低溫乳制品及飲品、烘焙食品、月餅、糕點、面包、餅干、烘焙原料、烘焙設備、烘焙包裝、白咖啡、速溶咖啡、咖啡豆、咖啡機、烘豆機；

●酒類

各類葡萄酒、紅酒、低溫發酵啤酒、麥酒、黑啤酒/烈性黑啤酒、小麥啤酒、手工啤酒、葡萄酒、威士忌、白蘭地、雞尾酒、洋酒烈性酒、傳統白酒、及其他含酒類精飲品和酒配套、酒包裝、酒器皿等；

展會介紹：

FHC上海環球食品展是國內首 屈 一 指的綜合性展會平臺，20萬平方米規模17個展館其主要板塊包括有：肉制品；海鮮；調味品及油品；高端食材；預制食品；茶與咖啡，烘焙與甜品；休閑食品；糖果巧克力；酒類及飲料；乳制品；嬰童食品；植物基食品；食品加工及包裝。

匯聚環球美味，引領世界食尚！

2025年，中國上海將迎來一場食品盛宴——FHC環球食品展！這是一個匯聚全球美食、展現新食尚潮流的盛會，無論你是餐飲業者還是美食愛好者，都不容錯過！

在這個展會上，你將品嘗到來自五湖四海的獨特風味，從香氣四溢的亞洲美食到口感豐富的歐洲佳肴，每一口都是一場味蕾的冒險。更有眾多與廚師分享新的烹飪理念與創新食材，助你提升餐飲水平，掌握未來趨勢。

不僅如此，展會還將聚焦可持續發展與健康飲食，展示環保理念如何與美食文化完美融合。在這里，你能了解到未來食品行業的新機遇，發現無數的商業合作可能。

無論你是尋求靈感的廚師，還是希望拓展業務的餐飲老板，FHC環球食品展都將是你連接全球美食界的重要平臺。帶上你的熱情與好奇心，和我們一起開啟這場全球美食之旅吧！